Welcome! Schedule a free 15 minute 1-on-1 call to learn how we can help you!
Free Consultation
A few days ago, I had the chance to chat with a group of under-40 professionals about a subject that’s both deeply personal and universally relevant: the ethics and morality of building personal wealth. The discussion left us with questions about whether it’s ethically “okay” to focus on one’s own finances first, or whether an obligation exists to immediately help others. In other words, is there a moral line when it comes to how much money one can (or should) accumulate?
To put it in simpler terms: if you suddenly came into a large sum of money—like winning the lottery—how would you spend it? Would you zero in on your own needs and establish a safety net for yourself first, or would you direct those funds toward supporting your family, friends, or community?
Interestingly enough, the consensus in our group was that people who grow up in financially constrained environments often think of giving back to their loved ones or community before anything else. Meanwhile, those from financially comfortable backgrounds typically focus on ensuring their personal or immediate family’s future. It’s a striking difference in perspective, and it’s tied closely to how we’re raised, the “money scripts” we inherit, and the moral lens through which we view wealth.
In this article, we’ll explore the ethical dimensions of personal finance—questions of how, why, and whether we should prioritize ourselves or others first when money comes our way. Along the journey, we’ll also look at practical strategies for building wealth with integrity, plus some deeper reflections that might help you refine your own stance on wealth accumulation.
Why talk about a lottery jackpot? Because it’s an easy mental model that highlights how our subconscious attitudes toward money show up in real time. If you ask someone, “What would you do if you suddenly received $5 million?” their knee-jerk reaction often reveals a lot more about their values and motivations than any polite conversation about finances ever could.
Neither approach is inherently “right” or “wrong.” Instead, both mindsets represent different ways people process the sudden responsibility of substantial wealth. The real question becomes: how do we reconcile these perspectives, and does one have more ethical weight than the other?
Researchers in psychology and behavioral finance frequently talk about “money scripts”—the beliefs and subconscious narratives we adopt early in life about earning, saving, spending, and sharing money. These scripts typically stem from:
For instance, someone who grew up hearing, “We’re all in this together,” might reflexively think of communal well-being the moment large sums are mentioned. Conversely, a person raised with the motto, “You have to secure your own future first,” might see it as a moral duty to ensure personal stability ahead of communal giving.
The key here isn’t to judge either perspective but to recognize how deeply these beliefs impact our decision-making—especially when big financial opportunities land in our laps.
One of the professionals in our discussion group framed the issue perfectly: “Is it morally acceptable to build wealth for yourself before ensuring the welfare of others, particularly in a world where many are struggling?” That question quickly sparked side debates about the “oxygen mask principle”—the idea that you must take care of yourself before you can effectively help those around you.
Just as an airplane safety video instructs passengers to put on their own oxygen masks first, this perspective suggests that you need to become financially stable (and by extension, financially educated) before you can confidently assist friends, family, or charitable causes. Without your own foundation, you risk burning out or running out of resources, ultimately helping fewer people in the long run.
Another side posits that wealth is best viewed not as a private resource but as something that thrives in shared economies. If you have excess, you invest it in others—sponsoring scholarships, supporting community programs, eradicating medical debt, or boosting local businesses. This perspective leans toward the moral responsibility of distributing wealth promptly, especially to those who might never gain access to similar opportunities.
The question, “How much is too much?” surfaced more than once in our conversation. Historical figures (like Andrew Carnegie) and modern philanthropists (like Bill Gates and Warren Buffett) have argued that, at a certain point, wealth accumulation beyond your personal needs becomes less about necessity and more about legacy, power, or status. They suggest that there is a threshold after which one should commit the surplus to philanthropic endeavors. Others believe that setting a hard cap on personal wealth is impractical and that individuals can do plenty of good while still living comfortably and increasing their net worth.
A few considerations:
If you find yourself torn between securing your personal finances and immediately distributing wealth for social impact, consider a middle path:
Throughout this piece, the goal has been threefold:
I encourage you to weigh in with your own thoughts:
Your perspective could be the key to pushing this conversation forward, helping others realize they’re not alone in grappling with these questions. By acknowledging the role our backgrounds play, aligning our financial habits with our deeper values, and staying open to others’ viewpoints, we can craft a more conscious approach to wealth-building—one that doesn’t force us to pick between self-preservation and altruism, but rather finds a meaningful balance.
The dialogue about ethically amassing wealth is neither superficial nor easily answered. It challenges us to reflect on the nature of success, responsibility, and compassion. Ultimately, wealth can be a tool for good—for ourselves, our families, and the communities we care about—if we approach it with clear intentions, robust planning, and a willingness to adapt as we learn more about our evolving financial realities.
As we continue discussing these themes over the coming days, remember that your financial journey need not be an either-or scenario. You can build a secure life for yourself and still give back in ways that transform others’ lives.Just as importantly, you don’t need to wait until you’ve reached a certain milestone to start making a difference.
After all, the question isn’t just how much we earn or save—it’s how we use what we have to create a life (and world) aligned with the best of our values. And that conversation, I believe, is worth having, no matter your background or where you stand on the “lottery scenario.”
'Invest In Yourself by Learning To Leverage AI' provides business consulting and coaching for wealth management firms, focusing on operational and strategic improvements. We do not provide investment advice or guarantee market performance. Our ‘ROI or Refund’ guarantee applies solely to net new business profit derived from these improvements.